I had a long telephone conversation with Phil Lozen, Social Media Specialist for Dominos. He outlined their position and efforts to make sure their Facebook ads no longer appeared next to any Anti-Semitic content on Facebook whether it be groups, pages, group listings, search listings etc.
I was also taken to task for implying in the opening paragraph of my article that they had knowledge of this issue and then subsequently stating that they were probably unaware. I felt my choice of words with “it seems” took care of that but to any extent that any company feels I wrongly impugned what they knew or did not know, I apologize. That was not my intent. I plead literary license to make a point gone haywire.
Here is the email from Mr. Lozen. Click on the email to get the larger view. It is a model to follow for all other companies who care about socially conscious branding in world of hate gone haywire. It also proves that Facebook can and will make the necessary adjustments if pushed. Are you listening yet Mark Zuckerberg? Do you get it?