Not long a
go I began using a free service call TrueTwit. It is a free captcha validation service than is supposed to prevent automated spam bots from following you. Pretty simple and straightforward. It has its limitations. If the spammer is a real person and enters the captcha code, he’s in until you get rid of him manually. That being said, there has been a noticeable reduction in “I’m so horny” and “make 300 dollars the hard way” bots.
The other day I received a Direct Message from @tweetuptexas. A quick look at the twitter page confirms that the person is trying to brand him/herself as one of many Twitter services that help organize and broadcast local tweet-ups. Nothing unique or even remotely appealing as an already done- spun and re-spun twitter model.
While the DM’s messages seemed to have disappeared this person basically tweeted me what a jerk and sad pathetic individual I was for asking people to validate that they are not spam bots. Here are a couple of the public tweets around the interaction for context.
Here
is the novel and brilliant @tweetuptexas branding strategy:
When you are new to twitter trying to start a Texas Tweetup business, find the most active tweeters in your own back yard. Find the ones who have been doing this for a while and have large followings. Then send them all insulting uninformed douchebag messages about what sad pathetic losers they are for
doing something different than you do.
Interesting business strategy. I am curious to see how that was outlined and factored in the ROI in the @tweetuptexas business plan.
Nothing is certain in business or in the twitter universe. There is however one thing I am relatively sure of. More legitimate, respected tweeters will read this blog than will ever follow @texastweetup. Maybe they should try making 300 dollars the hard way.










October 19th, 2009 at 7:19 pm
After reading their tweets, not sure they are someone I would want representing Texas..or Texans that Twitter…on Twitter.
October 19th, 2009 at 8:55 pm
Brian,
Keep up the good work against bots. They will continue to impede our conversations until they overwhelm them unless we reclaim our own medium.
October 20th, 2009 at 3:57 am
I think branding in Twitter is a very hard and long process, unlike what people think that it can be done over night. And sad truth of social networking is that it is relatively hard work to get to the top, but it is one easy ride down. One tweet or two on a bad day and your basically in the dog house. I think its exactly for this reason why Hollywood studios ask Mike Myers and the lot to get off Twitter. All it takes is one bad tweet on your off day and you’ll be in hot waters. I am part of a team that runs branding analysis and we just compiled a wizard. I thought it may interest you. Have a look at http://www.targetinfolabs.com/social-media/whats-your-twitter-channel-strategy-for-branding/