Comments on: Is A Competitor Devaluing Your Keywords? http://www.briancuban.com/is-a-competitor-devaluing-your-keywords/ Brian Cuban's version of TRUTH, JUSTICE and the UN-AMERICAN WAY Tue, 09 Mar 2010 03:30:27 +0000 hourly 1 By: Brian Cuban http://www.briancuban.com/is-a-competitor-devaluing-your-keywords/comment-page-1/#comment-405 Brian Cuban Mon, 05 May 2008 21:09:57 +0000 http://briancuban.com/?p=250#comment-405 @Todd Emaus: You are right of course. My apologies, I misspoke in my typing. I understand the difference and was just typing faster than I can think, wouldn't be the first time. @Todd Emaus: You are right of course. My apologies, I misspoke in my typing. I understand the difference and was just typing faster than I can think, wouldn’t be the first time.

]]> By: Todd Emaus http://www.briancuban.com/is-a-competitor-devaluing-your-keywords/comment-page-1/#comment-404 Todd Emaus Mon, 05 May 2008 21:04:59 +0000 http://briancuban.com/?p=250#comment-404 Brian, happy Cinco de Mayo, but dude you gotta get your facts straight here... There is no such thing as a "negative keyword" for meta-tags. And on top of that meta-tags have ZERO affect on search engine results, so if Orion Residential Financial sticks “Orion Bancorp” meta-tag in their web site they aren't really doing anything that would steal business away, since the meta-tag just plain doesn't matter. There are however negative keywords in Google AdWords which is what the lawsuit is actually in regard to (see: http://www.marketingpilgrim.com/2008/04/court-orders-negative-match-on-trademarked-keyword.html) So its really their paid AdWords ads that are in question not the meta tags on their site. Brian, happy Cinco de Mayo, but dude you gotta get your facts straight here…

There is no such thing as a “negative keyword” for meta-tags. And on top of that meta-tags have ZERO affect on search engine results, so if Orion Residential Financial sticks “Orion Bancorp” meta-tag in their web site they aren’t really doing anything that would steal business away, since the meta-tag just plain doesn’t matter.

There are however negative keywords in Google AdWords which is what the lawsuit is actually in regard to (see: http://www.marketingpilgrim.com/2008/04/court-orders-negative-match-on-trademarked-keyword.html)
So its really their paid AdWords ads that are in question not the meta tags on their site.

]]> By: Brian Cuban http://www.briancuban.com/is-a-competitor-devaluing-your-keywords/comment-page-1/#comment-403 Brian Cuban Mon, 05 May 2008 20:42:50 +0000 http://briancuban.com/?p=250#comment-403 @Background Check: Your are looking at it from the wrong end. Nobody is blaming the people who search. It is the intent on the other end that is the issue. As to algorithms -Even if that is accepted as an absolute truism, it is not a defense to trademark infringement. the AA issue is more the selling of keywords that have a unique commercial association to one company but may also be considered a generic term to another group.... @Background Check: Your are looking at it from the wrong end. Nobody is blaming the people who search. It is the intent on the other end that is the issue. As to algorithms -Even if that is accepted as an absolute truism, it is not a defense to trademark infringement. the AA issue is more the selling of keywords that have a unique commercial association to one company but may also be considered a generic term to another group….

]]> By: Background Check http://www.briancuban.com/is-a-competitor-devaluing-your-keywords/comment-page-1/#comment-397 Background Check Mon, 05 May 2008 19:48:41 +0000 http://briancuban.com/?p=250#comment-397 People don't understand that Google can't just change their algorithm because two companies with near identical names show up with similar results. More often than not its the user that is searching poorly bringing back bad results, not Google or the companies. People don’t understand that Google can’t just change their algorithm because two companies with near identical names show up with similar results. More often than not its the user that is searching poorly bringing back bad results, not Google or the companies.

]]> By: Brian Cuban http://www.briancuban.com/is-a-competitor-devaluing-your-keywords/comment-page-1/#comment-391 Brian Cuban Mon, 05 May 2008 14:41:33 +0000 http://briancuban.com/?p=250#comment-391 @Carnus: to far in what way? @Carnus: to far in what way?

]]> By: Carnus http://www.briancuban.com/is-a-competitor-devaluing-your-keywords/comment-page-1/#comment-390 Carnus Mon, 05 May 2008 14:39:14 +0000 http://briancuban.com/?p=250#comment-390 I think this goes a bit far actually. I think this goes a bit far actually.

]]>