http://www.briancuban.com/tweeting-gilad-shalit-does-twitter-activism-work/ Brian Cuban's version of TRUTH, JUSTICE and the UN-AMERICAN WAY Thu, 09 Feb 2012 22:43:58 +0000 hourly 1 http://wordpress.org/?v= http://www.briancuban.com/tweeting-gilad-shalit-does-twitter-activism-work/comment-page-1/#comment-37675 David Sun, 28 Aug 2011 10:35:58 +0000 http://www.briancuban.com/?p=9911#comment-37675 David Appletree, your ego disgusts me. David Appletree, your ego disgusts me.

]]> http://www.briancuban.com/tweeting-gilad-shalit-does-twitter-activism-work/comment-page-1/#comment-37665 David Appletre Sat, 27 Aug 2011 17:41:25 +0000 http://www.briancuban.com/?p=9911#comment-37665 Not a huge deal, especially so many years after the fact, but I'd like to clarify my view on this. Melissa and I met through Twitter. She was, in fact, doing a great job already advocating for Shalit as many people had been and still are doing, but at that point when I met her, there was no official "Tweet4Shalit" campaign --which was an idea, I thought, that evolved over time and as she I discussed things over the phone. We didn't just create the name together, but we planned and discussed the steps we would take, together, to make it a successful campaign. In my mind, though she was doing a lot to advocate for Shalit, I felt I wanted to help amplify the message. We delegated our roles - she wrote the press release and helped get it out there, and my focus was to get as many bloggers and organizations as I could involved. She also helped in that regard, especially by getting Gilad's family on board. Ultimately, it was a very successful creative partnership and I'm thankful to have had the opportunity to have worked with Melissa and G-d willing, Gilad will be free, soon! Not a huge deal, especially so many years after the fact, but I'd like to clarify my view on this. Melissa and I met through Twitter. She was, in fact, doing a great job already advocating for Shalit as many people had been and still are doing, but at that point when I met her, there was no official "Tweet4Shalit" campaign –which was an idea, I thought, that evolved over time and as she I discussed things over the phone. We didn't just create the name together, but we planned and discussed the steps we would take, together, to make it a successful campaign. In my mind, though she was doing a lot to advocate for Shalit, I felt I wanted to help amplify the message. We delegated our roles – she wrote the press release and helped get it out there, and my focus was to get as many bloggers and organizations as I could involved. She also helped in that regard, especially by getting Gilad's family on board. Ultimately, it was a very successful creative partnership and I'm thankful to have had the opportunity to have worked with Melissa and G-d willing, Gilad will be free, soon!

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